Archive for the ‘Creative Resource’ Category

Negative Space Can Make a Huge Positive Impression!

Monday, October 25th, 2010, Creative Resource, Logo Design, Logo Design Tips

Those of you who are wondering what negative space means? The answer is negative space is nothing but the white space that is present between and around the design elements of a logo. Clever and creative use of the white space in a logo can make the simplest of logos stand out from the crowd. However, while using white space as a tool it is essential to keep some points in mind.

One of the important things is to keep in mind that the white space used in a logo design should be subtle yet direct. That is it should not confuse the viewer. Also it should not overpower the overall design of the logo.

For example in the above logo if the arrow design between ‘E’ and ‘X’ letters gets unnoticed then also it makes no difference to the name. However, for the more observant viewer the logo design reveals more!!

While choosing or designing a logo design one must avoid the temptation of filling every empty space with color. Classic black and white can also do wonders in a logo design. An illustrative example could be he following logo-

In this logo design black and white colors carve a cute penguin design along with a bold letter ‘a’ which is simple yet eye catching.

So next time you design a logo for yourself or get it designed from a pro keep in mind that “negative can make a huge positive impression!!’’

In this logo design black and white colors carve a cute penguin design along with a bold letter ‘a’ which is simple yet eye catching.

So next time you design a logo for yourself or get it designed from a pro keep in mind that “negative can make a huge positive impression!!’’