Everybody wants their business to be flourishing and ever growing. That is why advertisement and marketing is done to maintain visibility of the company. However, half of this work can be accomplished by a good logo design. A good logo design not only increases the visibility of the company but also creates an impact on people’s minds for a long term. Just as a bad logo design can ruin the image of a company a good logo design can make it immortal. For example the swoosh design logo of Nike is an unbeatable logo design which can be recognized with or without the name. The iconic ‘’Ferrari horse’’ symbol is another example.
An memorable logo design should be simple and easily recalled and reproduced by the viewer. The color, designing and pattern of the logo should not be too complicated and elaborate. A crucial point to remember while selecting a logo for your company is that it should be acceptable today, tomorrow and forever. Or else it should have scope for improvement. Companies usually change their logos every 15 years however the change is more commonly a redesign or a touch up of the original.
Thus, while designing a logo one has to keep farsightedness and also follow the basics of designing.